Tyne & Wear Metro 1
The Newcastle Metro operates over 500 trains daily. The system is completely open without barriers and Fare Evasion is a constant problem. In 2003 this had risen to 12%. Client and Agency together developed an integrated approach combining ticket inspection, prosecution and persuasion based on the 'Loser' concept launched in that year with a series of theme posters around the system.
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On-system Theme Poster
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On-system Theme Poster
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On-system Car Cards
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On-system Car Cards
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